Clarify the introduction
What is changing, who it matters to and why they should care form the starting point. A clear message guides the launch.
Launch planning
Bring your launch together.
A new product, a new brand, a new chapter. We connect the message, creative and channels so the different parts of your launch tell a coherent story.
Discuss your projectWHAT WE BRINGThe parts that
The parts that
make it work.
The right combination starts with your brief. We connect the relevant disciplines around the work your business needs.
- Launch strategy
- Audience and message planning
- Creative direction
- Content coordination
- Channel coordination
THE APPROACHHow the work
How the work
comes together.
Connect the creative
Film, photography, web content and campaign assets can each express a different part of the idea. Shared direction helps them feel like one introduction.
Bring the channels together
Your website, social presence, paid activity and live moments need to work in context. Coordination gives each channel a clear role in telling the launch story.
SELECTED WORKReebok.
Reebok.
The watch lineup.
VFS launched the entire Reebok watch lineup. Explore the director’s cut from that project.
View the project