Athletes · Gyms · Performance / CALGARY

Fitness & sports video production.

Movement, people and training environments at the centre of the frame. Campaign and social content for gyms, coaches, athletes, equipment brands and sports facilities.

Discuss your production
Fitness and sports production: give movement a form A red baton-like sculptural form is repeated in successive angled positions above curved training-track lines. Large move typography holds the composition while the fading exposures suggest effort and momentum, rather than a performance chart. FORM. EFFORT. MOMENTUM. MOVE MOVE STAY WITH THE ACTION.
Production study / Fitness & Sports Video ProductionVFS / STUDIES
PRODUCTION CAPABILITIES

Fitness & Sports Video Production Calgary

A focused production scope, shaped around the story, the audience and the places the work will be seen.

THE APPROACH

How the work
comes together.

Choose the focus of the story.

A facility campaign shows the training environment. Athlete and coach content puts the person at the centre. Equipment video gives the product its own focus. Each starting point calls for a different balance of movement, detail and context.

Let movement carry the image.

Fitness and sports content depends on how training looks and feels. The action, the surroundings and the people involved provide the visual material for campaigns built around launches, memberships, equipment or athletes.

Build a range of useful assets.

A single subject can support several edits. Facility, coach, athlete and equipment footage can be shaped for ongoing social content and paid campaigns.

A clear direction.
A place to begin.

Tell us what you’re planning